Case Study – Home – TBOT Marketing

Home service case study

How we helped our home service partners achieve 5.87x ROI and grow 147%

180-Day Case Study Results

Increase in new customers

+147%

Reduction in marketing costs

-51.5%

Return on investment

587%

Ready to grow?

Sustainable growth

Our process finds you customers, reduces marketing costs and increases profitability.

Guaranteed results

We guarantee a minimum return on your marketing investment. If we don’t deliver you don’t pay!

Challenge 1. Limited Online Visibility

Problem:

Home service businesses, like plumbers and HVAC contractors, struggle with limited online visibility, resulting in fewer inquiries and new customers. This puts them at a disadvantage compared to competitors with optimized online presence.

Solution:

We implemented an SEO and Google Ads campaign to enhance visibility, targeting specific keywords and optimizing websites for search engines. This led to higher search rankings and a steady stream of new leads, significantly improving inquiry rates and customer acquisition.

Challenge 2. Ineffective Follow-Up Processes

Problem:

Many home service businesses lack an efficient follow-up process, leading to missed opportunities and lost leads as potential customers turn to competitors who respond more promptly.

Solution:

We introduced a streamlined follow-up system using CRM tools for automated, personalized communications. This resulted in dramatic improvements in lead conversion rates, ensuring no lead was left unattended and fostering stronger customer relationships, increasing conversions and satisfaction.

Challenge 3. Poor Reputation Management

Problem:

Negative reviews and lack of positive feedback harm the credibility and attractiveness of home service businesses, leading to lower customer acquisition rates and lost revenue.

Solution:

We developed an online reputation management strategy, encouraging positive reviews, addressing negative feedback, and highlighting testimonials. This strategy led to more positive reviews, improved ratings, and enhanced customer perceptions, boosting inquiries and converting leads into loyal customers.